New initiatives announced to revitalise Northampton town centre

03 December 2024

West Northamptonshire Council (WNC) is excited to announce a series of new initiatives aimed at helping transform the Grosvenor Shopping centre and enhancing the vitality of Northampton town centre.

In partnership with Evolve, the owners of the Grosvenor centre, these initiatives are designed to attract more shoppers, support new businesses, and ensure a sustainable future for the town.

While the centre has recently attracted a number of new tenants, some units remain vacant or underused and the council saw and opportunity to build on already successful town centre regeneration schemes.

Under the new plans, to be discussed at Cabinet on Tuesday 10 December, a series of key developments would be delivered:

1. H&M Expansion: A loan of up to £2 million will support the development of a larger, more modern H&M store following its decision to move from Abington Street. As a key high street brand, H&M's expansion is expected to draw more shoppers to the town.
2. Flexible Workspaces: In partnership with workspace provider Wizu, a £1 million loan will facilitate the creation of flexible workspaces within the centre. This initiative aims to support remote working and attract new micro-businesses to Northampton.
3. Leisure Parking: To accommodate a new leisure operator in the former Sainsbury’s unit, 180 two-hour free parking spaces will be provided, making it easier for visitors to enjoy the new facilities.
4. Micro Shops: An investment of £375,000 will convert several units into micro shops on the centre's first floor. This project will support new business startups, with a profit-sharing arrangement to benefit the taxpayer.
5. Belgrave House Redevelopment: Restrictions on the use and sub-letting of Belgrave House will be removed, allowing WNC to make productive use of the building in line with the Greyfriars masterplan.

The agreements would also confirm WNC’s rights to install solar energy equipment on the Grosvenor Centre car park.

These agreements are part of WNC's broader strategy to make Northampton town centre a destination of choice and support the sustainability of the area. 
The council's proactive approach includes loans and direct investments to attract new businesses and enhance the shopping experience.
This approach would provide the council with a profit-share on the newly-developed micro shops and ensure its loan costs were covered.

"We are committed to revitalising Northampton town centre and making it a vibrant, attractive place for residents and visitors alike.

“These initiatives, developed in partnership with Evolve, will bring new life to the Grosvenor Centre and support local businesses.

“Alongside our extensive programme of regeneration in the town – including the recent redevelopment of Northampton Market Square and ongoing improvements in Abington Street and Fish Street – these measures will help ensure a sustainable future."Cllr Daniel Lister, Cabinet Member for Local Economy, Culture and Leisure

Before they are formally committed to, the council will complete  thorough due diligence to mitigate risks associated with the proposed loans, ensuring that investments are secure.